Hang out your bra Copyright © 2008 GALLUP Mary Ann Armijo is looking for some
gutsy people in Gallup business owners willing to hang bras
in their stores and offices and everyday guys tough enough to wear
pink. Its all for a good cause Breast Cancer
Awareness Month and its all part of her radio stations
efforts to get women in the community screened for breast cancer.
Armijo and her employees at Clear Channel Radio are
promoting the two public awareness campaigns with the help of local
businesses. According to Armijo, the Bras for Breast Cancer
campaign originated with another Clear Channel Radio station that
got auto dealerships in its city to string bras across their car
lots. As soon as she learned of the promotion, Armijo thought it
would be good for Gallup. I think its just a great way to bring
awareness, she said. Although some might be offended by the idea, Armijo
said she believes theres nothing shameful about
bringing awareness to this dreadful disease. A couple
of her friends have had breast cancer, she explained, and Gallup
has lost many people to cancer. As part of the promotion, Clear Channel is asking
people to drop off new bras or clean, used bras in collection boxes
through Oct. 27. According to Jennifer Saucedo, an account executive
and promotions director at the radio station, collection boxes are
currently located at Amigo Automotive, Bubany Insurance, and Merle
Norman Cosmetics. Free information about breast cancer and guides
to self-exams are available at those same sites. Merle Norman will string up its donated bras, and
the rest will eventually be hung in the Womens Health Unit
at Rehoboth McKinley Christian Hospital. Armijo said she also welcomes
more business participation. The second promotion involves encouraging everyone
in Gallup female and male to wear pink on Friday,
Oct. 17. Armijo said even her macho male disc jockies have agreed
to wear pink T-shirts, and she hopes others will follow. Monica Greene, owner of Mr. Teez, 605 N. Ninth St.,
is working with Armijo to supply businesses with pink T-shirts for
their employees. A number of businesses have ordered custom designed
shirts, she said, and she is willing to create other original designs.
For every breast cancer awareness T-shirt sold, Greene said, her
business will donate a dollar to the American Cancer Societys
Relay For Life. Greenes interest is personal. Her mother, Martha
Madrid, was diagnosed with breast cancer 11 years ago, and Greene
formed a Relay For Life team in her honor. She also recently made her mother a new T-shirt based
on another womans blunt design. According to Green, the woman
had been recently diagnosed, she was in the anger stage
of dealing with the disease, and she knew exactly what message she
wanted emblazoned on her shirt. With that order, Greene printed
her first Cancer Sucks T-shirt. Information: Clear Channel Radio, (505) 863-9391 or Mr. Teez, 726-9164 |
Weekend Cancer awareness
US 491 widening: Reports of its demise grealty exaggerated Mine manager hopes to prevent new legacy Spiritual Perspectives |
Independent
Web Edition 5-Day Archive:
|
||||
|
||||
| Home | Daily News | Archive | Subscribe | All contents property of the
Gallup Independent.
Any duplication or republication requires consent of the Gallup Independent. Please send the Gallup Independent feedback on this website and the paper in general. Send questions or comments to gallpind@cia-g.com |